Not to start off on a morbid or sad tone, but its always interesting to think about how quickly changes in the world can happen. Sitting on the couch for 15 minutes, so much outside in the world can be turned inside out. Just as with births, deaths, marriages, crimes, etc society is advancing at such a rapid pace there is no idle time. Anything can happen.
In Naked Conversations, it was said that "between yesterday and today a new blog will start at a rate of nearly one per second". While that statistic is quite staggering in that there can be that many blogs, it also is unsurprising at the same time. Last week, I had 2 meetings and my first day at my internship and in all of those circumstances blogging was brought up. It was not that blogging was just acknowledged, but rather that blogging was one of the action items or deliverables. For work, I need to update the company's blog, and for one of my clubs, we collectively add to a blog seen by perspective students. These blogs are not just the personal blogs or ranting blogs that were quite common in the past (and still are), but are necessities in the business world.
Having seen blogging becoming such a large phenomenon in the last few years, it is also interesting to see if there are going to be any long term changes from the importance or rapid growth rate of blogs. Blogging is a different way of communicating as noted. The book pointed out that sometimes the occasional spelling errors can be taken less lightly than before as they personalize or "humanize" the page. However, in the business world so much emphasis is placed on being professional and polished. How then can we have a page that may have an error and pass it off as being alright? Simple items such as grammar and professionalism may be compromised to a smaller extent, but still create change in the way that we operate.
Not only are the blogs rapidly affecting the way that we interpret the company, but I see it as being much more of a networking opportunity in terms of the business world. If management and or other employees are regularly updating the blogs with the latest company news or even personal information about the jobs, employees are communicating outside of the company. These actions can involve the outsiders and can increase the marketability and reachability of the company who is blogging- all of which is realized by both parties.
In general, blogs are redefining the business world. Having appeared and changed how we operate in such a sort amount of time, it is imperative to think about what the future will hold for the blogging and the effect on our society.
It only takes a second for things to change...
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2 comments:
Interesting post Jill...
In the long run, I believe blogs will be caught up by their sucess and end up being another traditional way of corporate communication. Regards, Daniel.
That's really interesting that blogs have become a part of your work and extra curricular activities. Although, I'm not too surprised. Blogs seem to be growing in importance, especially for business. Just look at the Whole Foods incident. It seems impossible to deny the impact they've had on business.
It really is amazing how crucial blogs have become to business over the past decade. I doubt most people thought blogging would be an important tool for business 10 or 15 years ago. Which makes me wonder what role blogging will play in business 10 or 15 years from now.
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