In any business class the dreaded "C" word is always brought up. Without fail, the topic of corporations evokes so much heated conversation and debate, as everyone has mixed feelings on these business moguls. While some of you may agree with what I say, others will cringe and be ready for an argument.. I think corporations are good.
Over the last few years, I have tried working for various sized companies in hopes of trying to find out what I want to do after I graduate, and have come to the conclusion that the corporation route is right for me. With that being said, I don't wholeheartedly agree that everything in a corporation is run perfectly. I will be the first to admit that there are corporations that are stupid and need to be reworked. But for the most part, corporations are good.
Now what do these thoughts have anything to do with blogging? In Naked Conversations, the issue of breaking down the "evil", dreaded, view of corporations can be achieved or lessened through blogging, as indicated by the Microsoft case. Since I do have a bias on this issue, I can't say that me reading corporate blogs will help make me think of another corporation as being any better, since I already have a favorable view..
While I do agree with the authors point (about blogging improving the public image ) to a certain extent, I believe a lot of the people who are against corporations will not change their minds whether or not a corporation blogs. It will help to a certain extent show the personal soft side of the employees. However, most of the problem with the public view towards corporations is the whole entity itself, rather than the employees. So by having the employees blog, it will help personalize or create common ground with outsides, but for the most part the individuals against corporations will continue their views as they will look more so from the outside perspective...
Therefore, it will interesting to see if any other corporations can slightly change their image or gain more customers through the use of blogging. I guess the future will help answer these questions...
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3 comments:
i think everyone can agree with you that certain aspects of corporations can be frustrating, but they also provide some great opportunities. Of course it’s up to debate how effective a connector that blogs will be, but they could be a great first step to personalization of these giants. At the very least, writing blogs can be a way for corporations to distance themselves from the perception many create of cold, heartless, money grubbers.
I think if corporations use their blog sites appropriately, they can use it as a tool to personalize or humanize their image. In this week's assignment I gave Southwest Airlines compliments for using their blog site in this manner, while I criticized Dell and Google who were simply using their sites to post "company newsletter" info about their new products
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